A recent data released by the Holiday Office of Nanyang city shows that during the Chinese New Year,Nanyang city totally received 1,934,200 tourists, with year-on-year growth of 27%, and the total revenue of tourism during the time was 915 million RMB with year-on year growth of 28.5%. The occupation rate of star-class hotels and the tourist reception of travel agencies both had a large increase, showing a well-ordered tourism market.

        Leisure tourism, countryside tourism and relative-visiting tourism all boomed

        It is reported that from the perspective of tourism product consumption, the leisure tourism, countryside tourism and relative-visiting tourism all boomed during the New Year. Activities organized by different scenic spots greatly enriched the tourism market. For example, Neixiang County Local Magistrate’s Office organized variety of activities with the theme of “Welcome to Our Ancient Aagistrate Office to Enjoy the New Year Atmosphere”. Longwanquan Springs held a large-scale light event about traditional folk entertainment, enabling visitors to feel a rural atmosphere while visiting. Crowded visitors in Yanxiangsi Temple in Xichuan county strived to pray and worship, bustling and unprecedented, invigorating the rural tourism. Besides, Self-driving tourism and short-distance tourism produce farm house tourism and folk culture tourism, driving the rural tourism market.

        People-benefit measures brought popularity of scenic spots

        To attract more tourists, most scenic spots took different people-benefit measures during the Lunar New Year, , which greatly improved the popularity of the scenic spots. Wuduoshan Scenic Spots in Nanzhao county, Danjianghu Lake Scenic Spots in Xichuan county and Baxiandong Cave Scenic Spots offered free tickets to tourists; Daguanyuan Scenic Spots provided “ two-for-one”privilege; Tickets of Laojieling Scenic Spots were free and the ropeway was charged; The ski field in Laojieling gave a “ parent-child” option to visitors, where parents were charged but children were free;The tickets of Local Magistrate’s in Neixiang county was only 30RMB for the first day of the new year; And Yunlushan Scenic Spot’s tickets are at a 60% discount from the first day to the fifteenth day of the new year.

        The integration of tourism and internet has taken effect

        The integration of tourism and internet has taken effect this year. From the data of star-class hotels and travel agencies, the online orders about tourism grew rapidly. The online tourism payment on Alipay and Wechat reached 80%. The operational innovation “internet+tourism” and the application of new technology greatly improved the quality of tourism.